Monday, February 11, 2008

Think Tags

Finally, someone's come up with a way to put those annoying tags to use. Bridget West, founder/designer of Pieces of You is putting clothing tags front and center in home design.

Bridget, a native African turned designer and lecturer on all things environmental, hopes her unique designs will raise awareness about making ethical purchases and help people pay attention to where their products are bought and how they're made. Says Bridget, "In terms of design opting for ethical is oftentimes more difficult and always more pricey; it's cheaper to mess up the environment and that's the bottom line. To encourage consumers to shop ethically and to read their labels I use recycled and ethically sound textiles to make contemporary homeware."

As she mentions, it is a bit pricier to create eco-friendly design, so don't expect to pay Walmart prices for Bridget's work. Snagging a couple of her "Handle with Care" pillows ($217 each) will set you back a pretty penny. There are a few items on her site that are a little more affordable, including the "Join the Dots" pillow ($43.50) and the "Made In" canvas shopping bag ($36).

Well, if you ask me, it won't be long before this London-based company catches on in the States. With her one-of-a-kind furniture pieces and statement-making pillows, anything you buy from Pieces of You is sure to spark some interesting conversation and, hopefull, help us all be a little more proactive in our buying.

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